Corinna Stukan is a digital product executive, founder, and advisor with over 15 years of experience in FinTech, SaaS, and marketplaces — now serving as CEO of Bizzy.

She is also the author of The Insights Driven Product Manager: The Essential Guide to Mastering Product Metrics and Uncovering True Data Insights.

In this episode, we explore the world of FinTech in New Zealand and break down how to effectively set Hero Metrics (also known as North Star Metrics), along with leading metrics and early indicators.

We dive into the pitfalls of vanity metrics, roadmaps' role, product design nuances, and what Corinna calls the “Pragmatic German Approach.”

We also discuss why tracking fewer metrics — but tracking them better — is the key to using data to guide meaningful decisions.

If you’re in SaaS or building any business, this episode is packed with insights you won’t want to miss. Aw! Also, we listened to some metal music, so watch out for that!🤘🏿

Find Corinna:🔗 BIZZY | insightsdrivenpm | LinkedIn | 📖 The Book

-

Podcast Moments:

(0:00 ) 🟣 The INTRO

(3:40 ) ❓Who is Corinna? Engineer, Designer, PM, Author, CEO & Leader

(11:54 ) 🇩🇪 “The Pragmatic German Approach” What does that mean?

(14:38 ) ✨ Tracking what moves the needle - Hero & leading metrics

(20:48 ) 💸 Finding a revenue model that works

(25:04 ) 🎯 Goals vs Plan of Action (Roadmaps)

(31:12 ) ‼️ Outselling churn, is it sustainable? Depends.

(36:37 ) ☯️ Balance (Ambition, Product/User Needs, Business Needs & Resources)

(50:36 ) 🧑‍💼 Sales People (Advice for Product Managers & Designers)

(56:35 ) 📘 The Insights Driven PM Book - Data, Track less but better.

(1:05:25 ) 🤖 Using AI agents and tools for reporting on data

(1:10:10 ) 🆕 NEW SEGMENT - Stay or Stray 🆚

(1:10:53 ) 🆚 How do you like your LEADER?

(1:12:15 ) 🆚 Perfect PMF or Super Team?

(1:13:39 ) 🆚 Power vs Casual Users

(1:15:22 ) 🆚 Charisma vs Analytical

(1:18:03 ) 🆚 Complain vs Usage

(1:19:06 ) 🆚 Moving fast vs Methodical

(1:19:50 ) 🔗 How can businesses implement the MFBT mentality at scale? LINKING

(1:25:25 ) 💰 BIZZY (Solving a real business problem for SMB)

(1:31:06 ) 🏦 FinTech

(1:34:19 ) 🧠 Mental Health & Pressure of being the CEO

(1:47:34 ) 🙋‍♀️ Being a Woman in an 80–85 % male industry

(1:49:24 ) 🎛️ THE SOUNDBOARD

(1:52:07 ) 🎸 Here is the Metal Music took over

(2:00:13 ) 😎 Putting yourself out there to build confidence & brand.

(2:05:09 ) 🟦 LinkedIn - The Fakest Social Platform Right Now?

(2:08:04 ) 🔜 What’s coming up for BIZZY?

(2:10:02 ) 🥝 Efficiency - The Kiwi way meets The Pragmatic German?

(2:16:59 ) 👋 Chao Chao!

-

-

ABOUT THE MELDING MUSE PODCAST 🟣

Melding art & design, music, film, entrepreneurship, fashion, sports, gaming and whatever is in between.

We exist to showcase extraordinary people to inspire the next generation of creatives & leaders. These are stories that motivate us to continually challenge ourselves, push boundaries and ultimately reinvent ourselves time and time again.

Streaming from the land of the long white cloud - Aotearoa, New Zealand 🇳🇿🎟️

MERCH OFFICIAL STORE & SITE:

🔗⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://themeldingmuse.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Like this content? 🔴 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SUBSCRIBE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow us on:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🎼 Podcast Intro: [High Ball from Pterror Dak Trill by Nick Maclaren] | Outro [Trippin' feat. Leroy by Unda]

A project powered by:

🟩 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠NEZIAK⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Crafting the most delightful brands & digital experiences.

Supported by:

▪️ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠NZK Creative Collective⁠⁠⁠⁠⁠⁠⁠ | CODE: TMMP for 25% off

🏋 ⁠⁠⁠⁠⁠BFT Gren Eden⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠Te Atatu⁠⁠⁠⁠⁠ | Get 1 WEEK FREE + 1 Evolt Full Body Composition Scan & Consultation by mentioning "The Melding Muse" - Visit the studio or book by text to 021 466 407 - Glen Eden or 021 273 8123 - Te Atatu

🇲🇽 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Salsaroha Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | CODE: TMMP for 25% off